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FIGURA YUNA FANTASY X-2 DE FINAL onbrgo2846-Anime & Manga

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Fools Paradise 50cm Figure XL THREE KING TWO THREETechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Fools Paradise Star Wars Stormtrooper Scout Troop at Coin Rides Game pc They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Forces of Valor - British HMS Hood 1 700 Scale

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Fortress Maximus Incomplete Bases 1987 Vintage Hasbro G1 Transformers Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Four Horsemen Mythic Legions (6 Inch) Bog Goblin All-Stars 2.0 MOC

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?FOUR HORSEMEN Mythic Legions Advent of Decay Shadow Elf Warrior Figure MOC
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Frame Arms Girl FA Girl Stylet Bare Body Posable KOTOBUKIYA Figure 4.3in AD066
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Frank Kozik Gipper Bust gold EditionTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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FIGURA YUNA FANTASY X-2 DE FINAL onbrgo2846-Anime & Manga

Written by Flame God Sentai Goonja Dx Highway Busta Set Japan on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Fraulein Revoltech SP No. 1 Suzumiya Haruhi Bunny Ver. Japan import A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Freddy VS Jason Voorhees HORROR Bishoujo Statue Kotobukiya 1 7 Scale Figure F SRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.FREE SHIP figma Idolmaster Cinderella Girls Kanzaki Ranko from Japan

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Free Shipping from Japan Authentic Figma FREEing Silent Hill 2 Red Pyramid Thing You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Free Shipping from Japan S.H.figuarts Captain America infinity war avengersYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.FREEing 10 Count Kupink Riku Japan versionIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.FREEing Dead Or Alive Xtreme 3 Honoka Bunny Version 1 4 Scale PVC Figure

So how do you create a great customer service experience that puts you on the right side of these statistics?

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FIGURA YUNA FANTASY X-2 DE FINAL onbrgo2846-Anime & Manga

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